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Users will soon have a fresh option that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the company revealed that it now features over 1 bn content made with AI.

Trial and Implementation

The new functionality is in a pilot phase over the following weeks before a full-scale launch. This advancement coincides with a increase in content created by AI, fueled by emerging video-generation tools.

The Broader AI Trend

It has been noted that almost a tenth of the most rapidly expanding video streams on another major platform primarily display clips produced artificially. A significant portion of this content is classified as “AI slop”, a label for inferior, factory-style content that is often absurd or surreal.

Our research shows that numerous viewers enjoy content created using AI tools, ranging from AI artwork to informative clips, and we aim to give people the option to see more or less of that, according to their own likes,” commented a spokesperson.

Scale of AI Content

The platform disclosed that there are currently 1.3bn videos on its app tagged as made with AI. In total, over 100 m videos are added to the service daily, making AI-generated material a minor percentage of its complete catalog.

Customizing Your Feed

Members will be able to decrease or raise the level of AI-generated videos they see by using the topic control feature in the application and picking the AI content topic. Additional categories that currently be adjusted under the setting cover current affairs, style, aesthetics, and dance.

Content Labeling and Policies

TikTok’s policies mandate content makers to identify convincing artificially created content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its community policies.

Furthermore, the platform will now apply an artificially created tag to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This step is designed to help prevent users from trying to evade the disclosure requirement.

AI Literacy Programs

The platform is additionally establishing a $2 million educational fund for professionals and organizations to produce educational content about using AI responsibly. This initiative will assist educational bodies specializing in training coding and technology.

Moderation Strategy

The video-sharing app has defended its moderation strategy, during debate over plans to make redundant numerous safety staff in Britain. The company is expected to reduce 439 jobs in its trust and safety department in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by AI moderation.

A trust and safety lead stated that people-led review would continue to be important, but AI can shield workers by removing the most graphic content before it is viewed by people. The company announced a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to the use of its machine learning processes.

It is vital to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to limit contact with harmful content as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”